Sales of products with Lexicon-created brand names now total more than $250 billion.
Why do some brands resonate with consumers more than others?
Why do some brand names generate interest and excitement and others simply go unnoticed?
The answer lies in the way words or phrases are used to connect thought and emotion and deliver a relevant but unexpected new idea.
No company knows more about how to develop brand names that really work and connect a company with its consumers through both thought and emotion than Lexicon Branding.
The Lexicon approach combines personal creativity with the discipline and knowledge of linguistics so that on every assignment, we can deliver a strategic solution… a solution that supports both your business and marketing goals.
Billion dollar brands created by Lexicon